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NexStep Technologies
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Software / live project

Video / real work

Software + Video

NexStep is a software development and video production studio for startups, founders and growing businesses: websites, apps and platforms, plus the ads and films that bring people to them.

Start a projectSee softwareSee video

Two crafts, one team

Pick your path. Or take both.

Software and video share one brief, one voice and one standard of quality. Here is who each is for, what we make, what you receive, and when it is a good fit.

Not sure where to start?

01 / Precise

Software

Websites, products and platforms built to be clear, fast and ready to grow.

Who it is for

  • Founders turning an idea into a first real product
  • Businesses ready to move off spreadsheets and manual work
  • Teams that need a trading, fintech or real-time platform built carefully

What we build

What you receive

  • Scope and user flows
  • Interface design
  • Built and tested software
  • Connections to the tools you use
  • Launch and handover

A good fit when

  • You have a clear problem and want it built properly
  • You need something that works on a phone as well as a desktop
  • You want to start small and grow it in stages
Explore softwareDiscuss a software project

02 / Cinematic

Video

Ads, sales videos and edits with rhythm, built to be watched and acted on.

Who it is for

  • Brands running paid social that need fresh creative, often
  • Founders who need a VSL or product film that explains the offer
  • Creators and companies with footage but no time to edit it

What we make

What you receive

  • Concept and script
  • Edit with captions and sound
  • Versions for each platform
  • Variations for testing
  • Exports in the formats you need

A good fit when

  • You need creative for paid social, a launch or a sales page
  • You want the first three seconds and the offer both taken seriously
  • You have an idea but not the footage, or footage but no edit
Explore videoDiscuss a video project

Software / Real project

Products that run for real.

From a first website to a store, a SaaS product or a trading platform. Open a live store we built, screen by screen, on desktop and phone.

Explore ASAL

Client work

ASAL home page: a bold headline beside a grid of footwear photos

Screenshots of the live store, taken October 2026. The product photos and brand names belong to the store.

The storefront

A confident home page: one idea, a live count of what is in stock, and a wall of photographs that leads into the shop.

  • A counter strip shows pairs live, last pairs and brands

    Seen on the live store

  • Clear entry points: shop the collection, or find your size

    Seen on the live store

  • A cookie notice that lets visitors decline analytics

    Seen on the live store

  • The layout reflows for a phone, with a bottom navigation bar

    Seen on the live store

Project detailsVisit the live site (opens in a new tab)

Software / Founder-built

Edgebook, a journal for every market you trade.

A multi-asset trading journal and backtesting workbench. Log each setup as structured data across gold, forex, crypto, indices and stocks, then review which setups, sessions and habits show up in the results.

Founder-builtPersonal projectSimulated demo data

Screen

Instrument

Changes the screen on the right to that market.

Interactive demo with simulated sample data. Figures shown are not real trading results.

Edgebook dashboard screen for all markets, showing the demo's simulated sample data

Swipe the screenshot to pan. Screenshots of the live demo, taken October 2026. The data is simulated sample data for illustration, not real trading results, and nothing here is financial advice.

Dashboard

The review screen. Pick an instrument and the whole view follows it: key figures, the equity curve, and insights drawn from the journal.

Showing: All markets

  • Key figures and an equity curve with a replay button

    Seen in the live demo

  • Edge insights generated automatically from the logged trades

    Seen in the live demo

  • Filter by trade type (real, backtest, paper or chart markup) and by session

    Seen in the live demo

  • Switch the view to one market's session, or to the whole journal

    Seen in the live demo

Under the hood

  • Built with Next.js, React, TypeScript, Tailwind CSS, Zustand and Recharts, with automated tests

    From the project's README and code

  • One shared calculation layer, so every page shows the same numbers

    From the project's README and code

  • The demo runs on 260 simulated trades across four markets, with no server sync and a reset button

    From the project's README and code

Explore the live journal (opens the live demo in a new tab)Project detailsWant something like this? Start a project

A founder-built personal project, not client work. The source code is private.

Video / Real work

Press play. It's all real.

A few of the 48 videos on this site, one from each kind of work. They are samples of finished work. Nothing loads until you press play.

  • 9:16AI cartoon ads
    AI cartoon ad 074:05
  • 9:16UGC ads
    UGC ad 170:25
  • 9:16VSLs
    VSL 021:43
  • 9:16Dropshipping ads
    Dropshipping ad 060:45
  • 9:16AI cartoon ads
    AI cartoon ad 052:03
  • 9:16UGC ads
    UGC ad 121:17
Watch all 48

Why NexStep

The product and the story shouldn't be strangers.

NexStep Technologies is a founder-led studio that builds software and makes video, for people at a turning point: a launch, a rebuild, a first big campaign. We call that the next stage.

Who we work with

  • Startups and founders
  • Businesses ready to modernise
  • Clients in other countries
More about how we work

  1. 01

    Usually, two companies who never speak.

    The site or app comes from one company and the film about it from another, and the message can drift between them.

  2. 02

    Here, one brief.

    NexStep keeps both in one conversation. Software and video share a brief, a voice and a standard of quality, so the page and the film say the same thing.

    SoftwareVideoOne brief

  3. 03

    Only when it helps.

    Many projects need one practice, not both. If that is yours, we will say so.

When you need both

A launch is a product and the story around it.

Step through one launch to see the two kinds of work run side by side, and where they meet.

Illustrative scenario, not a past project

The product / Software

Agree what the site or app is for, who it serves and the one action it should drive.

The story / Video

Agree the message, the audience and where the video will run.

Where they meetOne brief, so the product and the ads start from the same goal.

An illustrative scenario: a product launch. It is not a past client project and it makes no claim about results. Many projects need only one side.

Working with NexStep

What working with us looks like.

Here is what to expect, whichever practice you need. It describes how we work. It promises no fixed timeline, price or number of revisions: those are agreed in writing for each project.

  1. 01

    The first conversation

    We ask about your goal, your audience and your constraints, and what already exists. Then we say honestly whether we are the right fit.

  2. 02

    Scope and stages, agreed in writing

    Before work starts we write down what is included and what is not, split the work into stages you can review, and list what we need from you and when.

  3. 03

    Reviews at every stage

    Software gets working builds to click through. Video gets a script and storyboard, then a rough cut, then the final edit. Feedback comes early, when changes are easy.

  4. 04

    Handover

    Final checks and fixes, then the software goes live or the video is exported in the agreed formats, with what you need to run it. Support after launch is agreed in the plan.

Step through each practice.

Software and video both move in five stages, but they are not the same stages. Pick one and see what happens, what we need from you and what you receive.

You see working software early and often, in stages you can click through.

Stage 01 of 05 / Software

Brief and fit

We listen, then say honestly whether we are the right fit.

A frank view of fit

What happens

  • We ask about your goal, your users and your constraints
  • You tell us what already exists: a site, a spreadsheet, a rough idea
  • We say what we would and would not build first

We need from you

Your goal, examples you like, any deadline that matters

You receive

A clear next step

This describes how we work. It promises no fixed timeline, price or number of revisions: those are agreed in writing for each project.

Proof

What you can check for yourself.

Plenty of agencies tell you how good they are. This is what is actually on this site, and where we are still building the evidence.

  1. 3 live

    software projects you can open

    ASAL, a working online store; Edgebook, a trading journal with a public demo; and AI Agency OS, an agency workspace with a read-only demo. Each one says how it was made and what you can open. More software work appears here as it is cleared for publication.

    See the software work

  2. 48

    real videos you can watch

    Across 4 formats: UGC ads, Dropshipping ads, AI cartoon ads, VSLs. Every one plays on the Video page, from 0:14 ads to 6:18 sales videos. None of it is staged or mocked up.

    Watch them

  3. Founder-led

    a studio you can ask directly

    NexStep is led by its founder. Ask in your enquiry who would work on your project and we will tell you plainly.

    About NexStep

  4. Labelled

    everything says what it is

    We label everything we show. A work sample is real finished work whose client we do not name. Client work appears only with the client's permission. Founder-built products, work in progress and self-initiated concepts are marked as such, and a result is stated only when it can be verified.

    See the labels

Selected work

A few examples.

One software project and two videos, each with its real label. The full portfolio, with filters and a label on every piece, is on the Work page.

Seen something close to what you need? Tell us what you are building and we will say honestly how we would approach it.

See all workStart a project

The people

Talk to the person making the decisions.

NexStep is led by its founder. You can ask who would work on your project at any point, including in your first message, and you will get a straight answer.

  • 01

    Straight answers

    We say plainly whether we are the right fit, and what we would and would not build first.

  • 02

    Everything in writing

    What is included, what is not, and what we need from you is written down before work starts.

  • 03

    You see the work as it takes shape

    Software you can click through, or a script, a storyboard and a rough cut for video, at every stage and not only at the end.

  • 04

    Support is agreed up front

    What help you get after launch is settled in the plan, not left to chance.

Start a conversationAbout how we work

Founder-led

One conversation, from the first message.

The person you write to is the person deciding how your project is approached. We would rather you meet us in a conversation about your project than read a biography written for a website.

Ask in your first message who would work on your project and we will tell you plainly.

Questions

Straight answers.

The things people ask before they write. If yours is not here, ask it in your enquiry.

Ask a question
What kinds of projects do you take on?

Software and video. On the software side: business websites, e-commerce, SaaS and web applications, admin systems, mobile apps, integrations, and trading, fintech and real-time platforms. On the video side: UGC-style ads, AI cartoon ads, social ads, VSLs, product and corporate videos, YouTube content and editing. If your idea sits near these, ask.

Can I hire you for software and video together?

Yes. Many launches need both: something people can use and something that explains why they should. One conversation covers both, and the two pieces are planned to match.

How do I get started?

Send an enquiry from the Contact page. It takes a few short steps: what you need, a little about the project, and how to reach you. We reply with questions and a suggested next step.

How much will it cost?

It depends on the scope, so this site does not list fixed prices. Once we understand what you need, we put a plan and an estimate in writing. Sharing a budget is optional, and it helps us suggest the right scope.

How long will it take?

That depends on what is being made and how quickly we can get feedback and material from you. We give a timeline in the written plan. If you have a deadline, tell us in your enquiry.

How do revisions work?

We show work at each stage so changes happen early, when they are easiest. How many rounds of changes are included is agreed in the plan before work starts.

Ready for your next stage?

Tell us what you are building or making. We will reply with honest questions and a clear next step.

Start a projecthello@nexsteptechnologies.com
Already know what you need? Start withSoftwareVideoBoth
  1. 1

    You write. A short enquiry: what you need and a little about it.

  2. 2

    We reply. With questions and a suggested next step.

  3. 3

    We agree a plan. Written down, before any work starts.